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Redlaser
Real Life With RedLaser

The Story
by Adrinne Smith, Account Manager

RedLaser is a powerful little shopping tool. It's on the home screen of my phone and has actually saved me money on everything from high-heels to a new KitchenAid mixer, which I love. I'm crazy about small, powerful, useful, good-looking things and for me, RedLaser is all of those.

With the 2012 holiday shopping season on the way, we decided it was a perfect time to spread the word and get as many deal-seeking, value-conscious,

female shoppers as possible to check out RedLaser before Black Friday.

Swirl started with a social program that let real people share their stories of shopping with RedLaser (#RedLaserLife) for a chance to win some hot holiday products. Following that, we also produced two 30-second web videos to support the campaign, "Baby Toys" and "Quick Fix."

It's on the home screen of my phone and has actually saved me money.
Behind the Scenes