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RedLaser is a powerful little shopping tool. It's on the home screen of my phone and has actually saved me money on everything from high-heels to a new KitchenAid mixer, which I love. I'm crazy about small, powerful, useful, good-looking things and for me, RedLaser is all of those.
With the 2012 holiday shopping season on the way, we decided it was a perfect time to spread the word and get as many deal-seeking, value-conscious,
female shoppers as possible to check out RedLaser before Black Friday.
Swirl started with a social program that let real people share their stories of shopping with RedLaser (#RedLaserLife) for a chance to win some hot holiday products. Following that, we also produced two 30-second web videos to support the campaign, "Baby Toys" and "Quick Fix."
Everyone from our RedLaser Moms to foodies, shopping bloggers and holiday planners loved the contest and the spots. I think we're at like almost 400,000 views? Even Wisconsin Mommy covered the campaign!