As the chief culture officer at Swirl, Tasha McVeigh has been instrumental in designing and nourishing Swirl's DNA from day one and has been committed to its stewardship throughout the agency's evolution and periods of dynamic growth. Honoring, upholding and celebrating Swirl's collaborative commitment to an agency of talented and compassionate individuals is at the heart of Tasha's mission. As part of bringing the culture to life, Tasha led the agency's move to its new offices at the Presidio in 2013 where the agency has reimagined a national park as a new headquarters and agency campus.
Tasha's core focus is on the agency's greatest asset and distinction — its people and its culture. She is responsible for cultivating and leading a unique agency chemistry of equal parts passion and compassion. Tasha was a member of Swirl's founding team in 1997 and became a partner in 2001.
A native of Southern California, Tasha's career started in Los Angeles at Sharpe Public Relations and Marketing, where she helped generate grassroots marketing campaigns and coordinate events to increase awareness of the 1994 World Cup in the United States. With a desire to move to Northern California, Tasha took her experience to San Francisco and Foote, Cone & Belding, where she orchestrated photo shoots for an array of clients, including Levi Strauss & Company, Dockers, Janus Funds and the United Way. Previously, Tasha then managed complex, interactive projects at True North Technologies, including Levi's intranet and the first customer-facing Levi.com website.
Tasha serves on the board of directors for the San Francisco Presidio YMCA. In addition, she leads the agency's Best Buddies employment program and has played an instrumental role in Swirl's recognition as one of the "100 Fastest-Growing Private Companies in the Bay Area 2014" by the San Francisco Business Times. Tasha lives in San Francisco's Russian Hill and enjoys spending time with family and friends, watching her niece and nephew grow, as well as travel and sipping tea and champagne in other parts of the world.