Martin Lauber launched Swirl in 1997 with a wealth of creative experience, a strong sense for business and a few brave friends. His goal was to create an agency where talent, experience and capability could mix more successfully than they had at traditional agencies and where ideas, not media formats, were served.
The most important outcome of Martin's interactive work was that it cemented his belief that rigorous strategy and great creative thinking are key ingredients regardless of media format. As more agencies began to define themselves by medium, the entrepreneurial leader knew there was room for a "media agnostic" thinking-person's agency where one size would not fit all. Swirl has experienced consecutive years of growth and profitability, placing Swirl among "The 2014 Inc. 5000: The Fastest-Growing Private U.S. Companies."
With creative experience in print, TV, radio and retail POS, it was only natural for Martin to seek out new challenges. In 1995, he was promoted to creative director of the newly formed interactive division of FCB. In this role, Martin led creative development for the first branded websites for Levi's and Dockers and developed a range of CD-ROM and kiosk applications for the retail environment.
Martin's career began in 1989 as an in-house copywriter for Disney. In 1992, he joined Foote, Cone & Belding in San Francisco, where he worked on Clorox, Taco Bell and Epson. Martin returned to Los Angeles to help launch the Fox Sports Network as well as several sports-oriented entertainment properties and feature films. Unable to stay away from his native San Francisco, Martin returned to the Bay Area to work at FCB on the Levi's account, for which he wrote the acclaimed Dockers Mission campaign and contributed to various Levi's 501 and SilverTab campaigns.
Martin's Levi.com iterations led to national and international acclaim, including the coveted Gold Pencil. Martin, a San Francisco native, lives in Tiburon with his wife, Kelly.