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Kevin McCarthy serves as executive vice president and executive creative director at Swirl. In this role, he has led numerous campaigns for Swirl's clients, including Soy Vay's "A Pollo '13" initiative, which sent a Soy Vay bottle-shaped space cooking capsule into space, successfully cooking a marinated chicken at over 100,000 feet above the earth and throwing a party when it landed. As a result, over 22,000 samples were tasted, over 40 million impressions were garnered and the campaign yielded a 61 percent lift in brand recognition. Kevin's successes with eBay include "The Road Home" initiative for Veterans Day. He and his team were instrumental in executing an impactful program, which included a partnership with West Coast Customs to honor four veterans with one-of-a-kind cars. The partnership aired on West Coast Customs' Veterans Day episode, which garnered 30 million viewers and generated 1.2 million new profiles created on eBay Garage.
Kevin leads, inspires and lives a creative vision that is far beyond television, print, radio and online–it is a vision that is intended to converge on every path into the consciousness of the consumer. Kevin believes in conceptualizing across all media and involving a diverse range of talents in the process. With over 20 years of experience, his depth of major-agency experience, breadth of work for a diverse group of clients and exceptional leadership inspire his team and their work.