Greg Johnson is the executive vice president and head of marketing at Swirl, where he spearheads innovation for brands and entertainment properties across clients and media with a focus on technology, content, UX, digital marketing best practices and digital retail. For Wal-Mart, Greg reimagined the digital experience and how entertainment should be shopped, seamlessly merging content and commerce. He also led the charge on digital creative for Walmart's Holiday Hub, relaunching Walmart's YouTube channel, which generated over 46 million channel views and a 594 percent increase in organic views month over month.
Greg is known for his vision and leadership in the digital landscape and brings over 25 years of innovation in cutting-edge digital and content marketing strategy, creative and technical execution. With a mission to create innovative solutions to make technology work for marketing and for inspiring through strategic storytelling in digital media, Greg continues to draw from and build upon his extensive experience in the marketing, advertising and entertainment spaces.
Prior to joining Swirl in 2014, he was executive creative director at William Morris Endeavor, where he strategically and creatively led the successful rebranding of Polaroid, the global integration of Coke Zero into the film Avatar among other milestones of innovation in entertainment and brand integration. He also served as president of agency services and chief creative officer at Digitas and as global director of digital innovation for McCann Worldgroup, where he was a member of the board of directors, ensuring that the agency was responsive to and able to stay at the forefront of the digital revolution across media channels and technology.
Greg was the founder and executive director of the Interpublic Emerging Media Lab, a thriving revolutionary future think tank charged with exploring the changing relationship of consumers with media, technology and entertainment for brands and marketers, as well as piloting specific brand initiatives to test and learn about optimizing marketing spend for today's consumer. He has worked with some of the world's leading brands, including Coca-Cola, Polaroid, Best Buy, Intel, L'Oreal, Unilever, Citibank, Dell, American Express, General Motors, Charles Schwab, Microsoft, 20th Century Fox, Nokia, Sony and the Wall Street Journal.
A creative force in the digital and multimedia space, Greg is a multiple recipient of the Cannes Lion Award and has been recognized as a "Media Maven" by Advertising Age. Originally from Washington, DC, Greg has lived all over the world and currently resides in San Francisco's Marina District, where he enjoys sailing, fine art and actively participating in the Maker movement.