Deidra Bodkin

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Deidra Bodkin EVP, Media Services  
“Knowledge is Power” – Schoolhouse Rock (or Sir Francis Bacon)
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Deidra Bodkin is the Executive Vice President and Head of Media Services at Swirl, where she spearheads media innovation and focuses on bringing media, data and creative together to produce the optimum experience to reach the desired audience.

Deidra understands all aspects of today’s complex media and marketing landscape given her experience across: traditional and digital media planning and buying, account management, social media, content marketing, brand strategy, creative development and execution, and direct marketing and publishing. Her agnostic approach allows her to utilize all Marcom tools to deliver upon business objectives.

Her domestic and global client experience spans Consumer and B2B and ranges from SMBs to the Fortune 10. She has held senior positions at large media companies including Dentsu/Aegis, Razorfish, IDG, Zenith/Optimedia, Publicis and DDB working with an impressive list of clients including: Microsoft, T-Mobile, HP, Dell, Lenovo, IBM, Cisco, JCPenney, Lands’ End, Travelocity, Hyatt Hotels, LinkedIn and Ubisoft.

Throughout her career, Deidra has embraced new media technologies and constantly evolved her knowledge base to help her clients stay on top of the latest marketing techniques and develop award-winning campaigns. Her 20+ years of digital experience is enhanced by her traditional and performance marketing foundation, now focused on developing solutions across the paid, earned and owned media spectrum. Outside of work, Deidra lives with her husband in Mill Valley, enjoys traveling and constantly trying new things.