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At the Presidio HQ, Swirl got into the swing of Earth Day by celebrating and honoring Mother Earth with an internal fundraiser! The goal? Raise enough money to ‘erase’ the agency’s carbon footprint for the day. We calculated that a donation of only 50 cents per person would do just that. The collective agency met and far exceeded the goal! We were able to put this into action by partnering with our client Cool Effect, a San Francisco Bay Area nonprofit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.
Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, the Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet-sized change.