CLIENT OQO

TTITLE "Move Forward"

Target

  • Consumers shopping for laptops, gadgets and UMPCs
  • Business decision makers evaluating laptops, gadgets and UMPCs

Challenge & Assignment

Launch the new OQO model 02 UMPC (ultra mobile personal computer) to a tech-savvy business and consumer audience.

Strategy & Solution

Place compelling OQO creative everywhere business technology buyers and consumers were evaluating and shopping for laptops and UMPCs

Results

  • 52,977 unique microsite visitors
  • 7,471 unique prospects driven to OQO store via offer link
  • 14% offer response rate

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Microsite

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"On a personal note this has been one of the most impressive campaigns that I have worked on."

—Paul M. Repola, Traffic at Infoworld