CLIENT Cisco

TITLE "Online Video Campaign"

Target

Decision makers at all company sizes, from Small Business to Large Enterprise, primarily in business executive roles; the solution must also support a connection with technical decision makers outside the C-suite, who will be brought into the process to suggest and validate technology choices

Challenge & Assignment

Attract business decision makers and move them to action through the use of premium video content produced by the Cisco Interaction Network.

Strategy & Solution

An interactive environment was created to capture viewer interest and engage them with Cisco Interaction Network developed content, supporting field sales by driving highly qualified registrations throughout the year. The platform was designed to drive and capture registrations, while also enabling measurement of media vehicle effectiveness, viral pass-along, views of individual assets as well as relative consumption of content within thematic groupings. To date, Swirl has developed five in an ongoing series of landing pages, each addressing a distinct business challenge.

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