VitaminWater Supports Communities With Social Clubs
VitaminWater has opened VitaminWater Social Clubs in cities all across the U.S. These pop-up venues host various community-centered events, but only stick around for about two months in each locale.
If you’re in San Francisco, make sure you visit the sleek event space, currently located in North Beach until 7/31, for free morning yoga classes, cooking demonstrations, book readings, DJs, fashion shows, and, of course, an entire wall of 11 flavors of complimentary refrigerated VitaminWater. And on days when there are no events scheduled, the Social Club is open to the public. Feel free to stop by and use the free wi-fi, bring your lunch and lounge on a comfy couch, or relax on the beanbags downstairs.
The destination promotes creativity and an active lifestyle, while supporting the passions of the neighborhood residents. It shows how VitaminWater is dedicated to connecting with local communities and bringing people together to interact and engage with the brand. This branding strategy aligns with the company’s decision to completely move their website to Facebook, in order to reach their target on a more social level.