S'WORLD

Agency Droga 5 is pulling out all the stops on a massive multiplatform campaign for Jay-Z’s memoirs, DECODED, breaking the mold for publishing advertising where budgets are typically slim to non-existent. The campaign is the ultimate online and offline scavenger hunt to discover and decode pages of the book, which can be found in traditional advertising units like billboards, as well as non-traditional spaces such as the bottom of a pool or top of a pizza box.

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This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.

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This week, we look at influential link bait, an engagement database, a Humongo road trip, the death of Facebook Gifts and the growth of Facebook Ads, Wheat Thins jokes and Justin Bieber pranks, social media infographics, Twitter sales, sponsored tweets and movie apps, a human avatar, a day in the life of a YouTube user, and an internet full of Comic Sans.

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This week we look at the Giants’ new Foursquare account, Coke’s promoted Twitter trend results, Ford’s Fiesta delivery strategy, Domino’s new ad images, Moo’s business card project, Chrome’s FastBall, Chiquita’s sticker design contest, Dos Equis’ scavenger hunt, and the most tagged image on Facebook.

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This week, we look at Virgin America’s influencer targeting, an AR ice cream machine, and Twitter’s new records.

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This week, we look at Twitter’s helpful videos, trending topic ads, Gowalla giveaways, Bravo badges, Loopt coupons, Foursquare bookmarks, Facebook admin removal, films on Facebook, a “Heart-of-a-BP-Executive Black” Tumblr Dashboard, the 2011 Ford Explorer Facebook reveal, Common Craft’s augmented reality explanation, branded Formspring.me pages, a social media command center, David on Demand, and the guy or girl of every Apple owner’s dreams.

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This week, we look at Twitter’s plans for the future, a record setting Nike viral and the effect it had on their Facebook Page, a Zynga/7-Eleven partnership, a (RED) movie that’s exploring new methods of distribution, Pennsylvania’s Foursquare promotion, and the new digital Macy’s catalogue that’s now available on the iPad.
The Twitter Platform – In [...]

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This week we look at NBC’s new affinity program, Google’s take on TV, a Gulf Coast oil spill response network, a social media experiment, hidden whiskey, Facebook page restrictions, Farmville’s sale of real crops, a Double Down challenge for charity, open Facebook data, YouTube’s birthday, new deals for Starbucks’ mayors, Hulu’s new ad tailor, an A-Team van you can drive on Google Maps, and an app you can use to find the nearest pizza place.

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Social sites come and go, and today’s Facebook is tomorrow’s Friendster, but a smart social strategy allows you to adapt to changes in the marketplace and doesn’t rely on a single channel to reach your audience. In response, agencies and companies need to be familiar with a range of sites and services, and then choose a strategy that is best suited to the intended audience and the desired results.

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Twitter Media – Twitter Media is a new and official blog from Twitter that covers the knowledge and tools that are targeted at those in media, entertainment and journalism. It’s filled with how-tos, case studies, stories, and plenty of facts and figures to help keep you up to date with the latest best practices.
Gowalla Events [...]

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