S'WORLD

This week, we look at four examples of companies that are optimizing campaigns for Facebook, a report on trends in trust and what it means for social marketing, a site that ranked Super Bowl ads according to their social popularity, recent partnerships that Foursquare announced and how they might be competing with Yelp, and data about Facebook and Twitter’s users and usage statistics.

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Consumers are looking for ways to express their love while being sensible, and brands have the ability to show their support in tough times by offering qualities that are priceless. If “personal and practical gifts” are what consumers are buying, then marketers should provide personal and practical solutions.

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