This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.
This week, we look at how much time the average user spends on Facebook each month, a new way to allow multiple users to update one Twitter account, a Twitter influence measurement tool, trends in YouTube videos and the blogs that embed them, location based social networks and the privacy issues that they raise, and the effectiveness of Super Bowl ads at driving online traffic.
This week, we look at four examples of companies that are optimizing campaigns for Facebook, a report on trends in trust and what it means for social marketing, a site that ranked Super Bowl ads according to their social popularity, recent partnerships that Foursquare announced and how they might be competing with Yelp, and data about Facebook and Twitter’s users and usage statistics.