VitaminWater has opened VitaminWater Social Clubs in cities all across the U.S. These pop-up venues host various community-centered events, but only stick around for about two months in each locale.
Social sites come and go, and today’s Facebook is tomorrow’s Friendster, but a smart social strategy allows you to adapt to changes in the marketplace and doesn’t rely on a single channel to reach your audience. In response, agencies and companies need to be familiar with a range of sites and services, and then choose a strategy that is best suited to the intended audience and the desired results.
This week we look at product check-ins, an interactive video from Stella Artois, a recycled plastic boat that’s sailing the Pacific ocean, location data from SXSW, record breaking videos from Lady Gaga, Zynga branching out into the real world with their social games, clever Twitter accounts, a Gmail CRM tool, sleep patterns of Twitter users, [...]