S'WORLD

Agency Droga 5 is pulling out all the stops on a massive multiplatform campaign for Jay-Z’s memoirs, DECODED, breaking the mold for publishing advertising where budgets are typically slim to non-existent. The campaign is the ultimate online and offline scavenger hunt to discover and decode pages of the book, which can be found in traditional advertising units like billboards, as well as non-traditional spaces such as the bottom of a pool or top of a pizza box.

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This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.

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This week we look at the Giants’ new Foursquare account, Coke’s promoted Twitter trend results, Ford’s Fiesta delivery strategy, Domino’s new ad images, Moo’s business card project, Chrome’s FastBall, Chiquita’s sticker design contest, Dos Equis’ scavenger hunt, and the most tagged image on Facebook.

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This week, we look at EA’s massive Dante’s Inferno campaign, The State of The Internet, how digital is now getting more ad dollars than print, what the Fortune 100 are doing with social media, a bus that launched six startups in just two days leading up to SXSW, a blog treasure hunt that’s promoting a [...]

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