This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.
This week we look at the Giants’ new Foursquare account, Coke’s promoted Twitter trend results, Ford’s Fiesta delivery strategy, Domino’s new ad images, Moo’s business card project, Chrome’s FastBall, Chiquita’s sticker design contest, Dos Equis’ scavenger hunt, and the most tagged image on Facebook.
This week, we look at a big brand that’s using a small social media platform to build its new microsite, a social media term that has become part of the common vernacular, a new category of social participation, an example of social media as a tool for employee education, and an update on the results of one social gaming company’s campaign to raise money for those effected by the earthquake in Haiti.