This week, we look at influential link bait, an engagement database, a Humongo road trip, the death of Facebook Gifts and the growth of Facebook Ads, Wheat Thins jokes and Justin Bieber pranks, social media infographics, Twitter sales, sponsored tweets and movie apps, a human avatar, a day in the life of a YouTube user, and an internet full of Comic Sans.
Social sites come and go, and today’s Facebook is tomorrow’s Friendster, but a smart social strategy allows you to adapt to changes in the marketplace and doesn’t rely on a single channel to reach your audience. In response, agencies and companies need to be familiar with a range of sites and services, and then choose a strategy that is best suited to the intended audience and the desired results.
This week, we look at how much time the average user spends on Facebook each month, a new way to allow multiple users to update one Twitter account, a Twitter influence measurement tool, trends in YouTube videos and the blogs that embed them, location based social networks and the privacy issues that they raise, and the effectiveness of Super Bowl ads at driving online traffic.