Social sites come and go, and today’s Facebook is tomorrow’s Friendster, but a smart social strategy allows you to adapt to changes in the marketplace and doesn’t rely on a single channel to reach your audience. In response, agencies and companies need to be familiar with a range of sites and services, and then choose a strategy that is best suited to the intended audience and the desired results.
This week was filled with check-in related news, as Foursquare launched an App Gallery and used Al Roker to go mainstream, Ford took two tweeting cars on a road trip, Brightkite partnered with Starbucks, and Revision3 partnered with Miso.
Foursquare Apps – Thanks to Foursquare’s open API, more than 500 apps have been created that allow [...]
This week, we look at a big brand that’s using a small social media platform to build its new microsite, a social media term that has become part of the common vernacular, a new category of social participation, an example of social media as a tool for employee education, and an update on the results of one social gaming company’s campaign to raise money for those effected by the earthquake in Haiti.