Airwalk and GoldRun Team Up For A Virtual Pop-Up Store
For the limited edition re-release of the JIM shoe (just 300 pairs) Airwalk teamed up with the iPhone app GoldRun to create an invisible pop-up store in NYC and LA.
Social Media Digest: July 14 through July 16
This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.
Social Media Digest: May 8 through May 14
This week was filled with check-in related news, as Foursquare launched an App Gallery and used Al Roker to go mainstream, Ford took two tweeting cars on a road trip, Brightkite partnered with Starbucks, and Revision3 partnered with Miso.
Foursquare Apps – Thanks to Foursquare’s open API, more than 500 apps have been created that allow [...]
Social Media Digest: Jan. 23 through Feb. 12
This week, we look at four examples of companies that are optimizing campaigns for Facebook, a report on trends in trust and what it means for social marketing, a site that ranked Super Bowl ads according to their social popularity, recent partnerships that Foursquare announced and how they might be competing with Yelp, and data about Facebook and Twitter’s users and usage statistics.