This week we look at Old Spice raising the bar, Calvin Klein getting uncensored with QR, CNN traveling with Gowalla, Patriots fans helping Vince, Barbie videoing social media, Google giving fiber to communities, Discovery highlighting small discoveries with Twitter, Patron letting customers create cocktails in the Lab, Starbucks getting 10 million fans, Facebook getting 500 million users, and Hulu at the top of the video ad charts.
This week, we look at influential link bait, an engagement database, a Humongo road trip, the death of Facebook Gifts and the growth of Facebook Ads, Wheat Thins jokes and Justin Bieber pranks, social media infographics, Twitter sales, sponsored tweets and movie apps, a human avatar, a day in the life of a YouTube user, and an internet full of Comic Sans.
Recently, Stickybits announced their first official sponsorship, which will allow PepsiCo to add “Official Bits” to their entire product line, including Pepsi sodas and Lay’s potato chips.
This week, we look at Twitter’s plans for the future, a record setting Nike viral and the effect it had on their Facebook Page, a Zynga/7-Eleven partnership, a (RED) movie that’s exploring new methods of distribution, Pennsylvania’s Foursquare promotion, and the new digital Macy’s catalogue that’s now available on the iPad.
The Twitter Platform – In [...]
Twitter Media – Twitter Media is a new and official blog from Twitter that covers the knowledge and tools that are targeted at those in media, entertainment and journalism. It’s filled with how-tos, case studies, stories, and plenty of facts and figures to help keep you up to date with the latest best practices.
Gowalla Events [...]
This week we look at product check-ins, an interactive video from Stella Artois, a recycled plastic boat that’s sailing the Pacific ocean, location data from SXSW, record breaking videos from Lady Gaga, Zynga branching out into the real world with their social games, clever Twitter accounts, a Gmail CRM tool, sleep patterns of Twitter users, [...]
This week, we look at new WOMMA guidelines for social media disclosure, a CMO’s guide to the social landscape, Carl’s Jr.’s new Comfort Place Facebook app, a new way to go on the offensive against location based crime, six tips for running a Facebook promotion, and tips for how to handle a crisis using social [...]
This week, we look at four examples of companies that are optimizing campaigns for Facebook, a report on trends in trust and what it means for social marketing, a site that ranked Super Bowl ads according to their social popularity, recent partnerships that Foursquare announced and how they might be competing with Yelp, and data about Facebook and Twitter’s users and usage statistics.