S'WORLD

This week, we look at Twitter’s helpful videos, trending topic ads, Gowalla giveaways, Bravo badges, Loopt coupons, Foursquare bookmarks, Facebook admin removal, films on Facebook, a “Heart-of-a-BP-Executive Black” Tumblr Dashboard, the 2011 Ford Explorer Facebook reveal, Common Craft’s augmented reality explanation, branded Formspring.me pages, a social media command center, David on Demand, and the guy or girl of every Apple owner’s dreams.

Continue Reading

Social sites come and go, and today’s Facebook is tomorrow’s Friendster, but a smart social strategy allows you to adapt to changes in the marketplace and doesn’t rely on a single channel to reach your audience. In response, agencies and companies need to be familiar with a range of sites and services, and then choose a strategy that is best suited to the intended audience and the desired results.

Continue Reading