S'WORLD

This week, we look at EA’s massive Dante’s Inferno campaign, The State of The Internet, how digital is now getting more ad dollars than print, what the Fortune 100 are doing with social media, a bus that launched six startups in just two days leading up to SXSW, a blog treasure hunt that’s promoting a new movie, an ice cream company that’s giving away the store, social media friendly logo design, and how Starbuck is looking to location to power their customer loyalty programs.

To Hell and Back: EA’s Guerrilla Marketing Campaign for Dante’s Inferno – To promote the release of Dante’s Inferno, EA pulled out all the stops and produced a MASSIVE online and offline campaign that included everything from custom blogger outreach kits and mock protests to body part cakes, morality challenges and fake Wii games. To see how a $200,000 campaign can deliver more than 47 million impressions, give this a read.

JESS3 / The State of The Internet – This short yet engaging video gives a beautiful look through the current state of the social web, and includes a number of facts and figures that just might surprise you.

Digital Lift-Off – According to Forbes, 2010 will be the first year that advertisers spend more on digital then they do on print (32.5% of the $368 billion market) following an expected 10% increase in digital spending during the year.

How Are Companies Leveraging Social Media? – Want to know how the top Fortune 100 companies are using social media? Flowtown, a web application development company, want to help, and has put together an infographic summarizing some of the most interesting findings from a Burson-Martseller report on social platforms, including Blogs, Facebook, Twitter and YouTube.

The Startup Bus SXSWi 2010 – 25 strangers took a bus from San Francisco to Austin for the South by Southwest Interactive conference, and along the way, they split into six teams who conceived, built and launched a tech startup during their 48 hour trip. Along the way, they documented their trip using a variety of social media channels, allowing you to follow along with their progress and see how they did.

The Dragon Tattoo Blog Hunt – To promote the release of the movie The Girl With the Dragon Tattoo, an online scavenger hunt was created that would lead users through a series of movie related blogs posts, with each post including a new clue to the next post. One lucky winner who is able to successfully solve all of the clues will win a Barnes & Noble Nook, with other contest entrants receiving movie tickets, books, posters, the soundtrack, and more.

TCBY Store Giveaway – Does your town need a TCBY? Let them know why with a video on YouTube, and if you’re selected as the winner, TCBY will GIVE YOU a franchise store of your very own for FREE. If you think TCBY isn’t taking social seriously, then they have a $300,000 prize that says otherwise.

6 Tips For A Social Media Friendly Logo Design – Designing a logo and want to make sure it’ll work well on all types of social media channel? Then make sure you give these six tips a read!

Foursquare and Starbucks Team Up to Offer Customer Rewards – You’ve seen how companies sponsor various pins and badges on location based social networks to promote their products, but Starbucks is looking to become the first major brand to embrace the location network to power their customer loyalty program, as they’re working with Foursquare to not only offer a custom badge for users that check in more than five times, but also “more meaningful prizes, like invitations to special events, photo-sharing or online reputation scores.”