Airwalk and GoldRun Team Up For A Virtual Pop-Up Store
For the limited edition re-release of the JIM shoe (just 300 pairs) Airwalk teamed up with the iPhone app GoldRun to create an invisible pop-up store in NYC and LA.
Archive | Out Of Home
Jay-Z and Bing Take Decoded to the Streets
Agency Droga 5 is pulling out all the stops on a massive multiplatform campaign for Jay-Z’s memoirs, DECODED, breaking the mold for publishing advertising where budgets are typically slim to non-existent. The campaign is the ultimate online and offline scavenger hunt to discover and decode pages of the book, which can be found in traditional advertising units like billboards, as well as non-traditional spaces such as the bottom of a pool or top of a pizza box.
VitaminWater Supports Communities With Social Clubs
VitaminWater has opened VitaminWater Social Clubs in cities all across the U.S. These pop-up venues host various community-centered events, but only stick around for about two months in each locale.